About Hwy 29 Design
Founded by
Carlos Wolters
Carlos is a highly accomplished creative professional with a proven track record of propelling internet companies to success. Throughout his career, he has held senior leadership roles, including Creative Director at Manex Interactive, a division of the Academy Award and Golden Globe-winning Manex Visual Effects studio.
An entrepreneur at heart, Carlos is also a co-founder of Xoom.com. His design leadership and vision were pivotal in establishing the brand as a publicly traded company that eventually reached a valuation of over $6 billion.
Currently, Carlos operates as a freelance creative director, applying his extensive expertise to help clients excel in their respective industries. He is committed to bringing visions to life through digital and print media, with a comprehensive approach that covers both desktop and mobile platforms. His work emphasizes clean aesthetics, user-friendly interfaces, and delivering top-notch user experiences.
Provided Services
Web Design
As a user interface and aesthetic specialist, I collaborate closely with clients to refine their existing websites and create an engaging user experience. I excel in designing responsive websites that are compatible across all devices, from smartphones to desktop computers. Utilizing WordPress as a platform, I empower clients to easily update and modify their websites without the need for complex programming skills. This approach grants clients greater control over their websites, allowing them to make changes as needed without relying on external technical support or resources. Additionally, I adopt a user-centered design philosophy, ensuring that each website is meticulously tailored to meet the needs and preferences of its target audience, thereby achieving optimal engagement and user satisfaction.
Design & Branding
Identity branding is a complex and multifaceted concept that extends far beyond mere elements like a logo, color palette, and typography. It encapsulates the total visual representation and messaging of a brand, communicated across a variety of mediums and channels. This comprehensive scope includes everything from in-store displays, packaging, and product design, to digital and social media campaigns, influencer marketing, and even the architectural design of physical spaces such as offices and stores. A brand’s identity is manifest in every touchpoint and interaction with customers, whether online or offline. Therefore, it is imperative for a company to maintain a consistent and cohesive branding strategy across all platforms. A brand with a well-defined and effectively communicated identity is positioned to differentiate itself from competitors and build strong customer loyalty.
